Fraccional.cl Media Kit
This is the official version of the Media Kit, also called "Press Kit" of Fraccional.cl, where you will find the necessary resources to use our brand in news or publications.
Brand usage recommendations:
- Prefer the name Fraccional.cl ✅ instead of Fraccional, so it's understood that it's something digital, unless the context has already made it clear.
- Do not modify the colors, typography or shapes of the brand, e.g.: FRACCIONAL ❌
- Prefer to treat the company as a fintech startup, not as proptech or as an SME.
- We use many emojis, one of our favorites is "100": 💯
Brandbook
The brand usage manual of Fraccional.cl can be found here:
- Direct download: Fraccional Brandbook 2.0.0 in PDF
Typography
The main and official typography is Rubik and you can find it at Google Fonts.
You may notice that it's not yet reflected on the website, it's because we're in the process of migration.
Mascot
Fraccional's mascot is Franco, a meme character with a stoic attitude from the "Yes Chad" or "Nordic Gamer" meme with a cap with the Fraccional logo.
Download files
To download the complete Media Kit, you have these options:
